Wednesday, August 26, 2009

Happy Women's Equality Day

On August 26th, 1920, the 19th amendment to the United States constitution went into effect. The amendment prevents any US government level from denying the right to vote to any citzen based on gender.

As a result, in 1971 Women's Equality Day was founded to celebrate this important step towards women being whole persons in American society. Today it is encouraged that we honour this day but continuing to work towards equality in the workplace and it is celebrated by many public institutions.

This morning on the way to work I was listening to the radio and they were talking about this important moment in history. The host managed segue Women's Equality Day to Women's Day in the Courtyard, a marketing initiative posing as a "ladies day" including free massages, mani/pedis, hair and makeup and of course "free samples", which are sure to be a selection of such women-targeted products as air fresheners, face cream and diet drinks. I feel sick.

From what I can read online, this "Women's Day" organization is not really saying it has anything at all to do with Women's Equality Day. I'm not sure if it was a part of the marketing plan to land it on the same day, though I can't help but think it surely landed on the press release, which would explain why the idiotic radio host would correlate the two.

Dear PR Person who has created this 'link': Equality has nothing to do with hair and makeup and diet drinks. Stop talking about it like it does. Thanks.

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