I caught this article in a trade journal today.
Hallmark has decided to introduce same-sex wedding cards to their offering. Hallmark says the move is a response to consumer demand, not to political pressure, which is also good, because let the consumers speak, I say. The inside greetings won't mention marraige specifically, which is also great. Just a lovely front image of intertwined tuxedos or men's rings, two bouquets, etc.
I had the experience of trying to buy a wedding card recently and it was really difficult to get one that wasn't a) ugly, b) interesting or c) super religious. I'm well aware that marraiges are intended to be a union betwixt the bride, groom and god, but lets move into the new millenium shall we? I know my social circle is made up of mostly like-minded individuals, so my experience with weddings is pretty limited and also secular. However, I must not be the only one who goes to secular wedding after secular wedding, and doesn't want to give a card that speaks of 'blessings' and 'holy unions'. It just doesn't feel right.
Hallmark offers about 200 wedding cards in total, including those aimed at interracial or inter-religious marriages and blended families. Hallmark also started offering coming out cards last year.
Next up, I'm hoping Hallmark will come out with a line of cards for christenings that aren't religious. I know this sounds insane, but at my neice's christening I had a really hard time deciding what to do so I ended up with just a little gift tag. It didn't seem appropriate for me to give a card all about god and jesus when I'm not religious at all; it seemed too insincere.
I don't believe in god much, but you should, happy christening!
Love Auntie J."
I hope they sell the crap out of the same-sex wedding cards, so that one of the world's major retailers can set a standard for inclusiveness in the world of commercial goods. You know that Walmart ain't jumping on board any time soon.