Thursday, January 21, 2010

Bring the Magic Back

The record companies cry poor. Oh, wah, wah wah. You stole our money and didn't even really give it to the artist for decades, and now we are supposed to feel sorry for you? Idiots.

The reality is that the world has changed. Marketing has changed. Music hasn't really changed, but the music industry has, because no one wants to pay for music anymore. The music industry changed right in front of their eyes, and no one did anything about it. Sorry, they did. They sued some kid who had no money. They decided to rape fans, real music buying fans, of even more money: They created the "Deluxe Edition" re-release by tacking on "THREE NEW SONGS!!!" to a year old album, to make the real fans buy it twice. What assholes.  The cover of a particular Warrant album comes to mind.

The film industry was suffering too. No one goes to theatres anymore, because the home movie experience is so grand (your own couch, your own snacks, your own toilet, your own pause button...) that no one wishes to even bother going out anymore. People download everything they want to see from the net. So what did the film industry do? Yeah, they put those dumb warning messages about pirating on their films, but they also decided they needed to create a reason for people to go out  to the movies again.

3-D. Genius! You know how many movies I've seen this year in the theatre...and by "this year" I mean 2010? 2. Two. Yep, and that's 1 more than I saw in the theatre compared to the year previous, which isn't a good sample because I only went to that one movie because Gary asked and it starred Christian Bale. Normally, I avoid the theatre at all costs. 2 times this year and it is still January. Now that is good marketing.

Ah, 3d. Some of the stupidly beautiful things they are creating are simply worth seeing at the theatre to fully experience all the incredible work and artistry going into these films. There's magic again. It is fully overwhelming at times. During Avatar I actually had to move seats to sit farther from the screen, because it was so overwhelming I was feeling dizzy. They've gotten over that dumb "make it look like it is coming right at them!" 3D thing they used to do, and now they create the most incredible immersive experiences. You can see the pores on skin, see the nose hair bristle with breaths.

I'm not a huge animation buff, but I know from working in digital formats how incredibly hard and time consuming this kind of animation is.

What I'm getting at is that the music industry needs to learn from this, and fast. They expect us to pay for our music. Fair enough. But instead of giving us something extra for our money - something we want and can value, like a great experience, a cool tshirt, a poster or a good booklet, they expect us to buy the same old crap.  Instead of staying with the modern age and accepting that they must adapt, they complain and sue people.

Why should the music industry get special treatment? Why should we feel sorry for them? Motherfuckers need to learn to ADAPT because that is what all industries must do in a transitional world. They charge HOW MUCH for a download? It isn't even a REAL thing! If my computer, or mp3 player dies, and I'm not the most anal man alive who backs everything up, it is gone. Sure, I can lose a cd, but at least in that case, someone finds it. Give me a 3d totally sick animation with my download. Maybe a mini movie message from the artist. How about a log in key for exclusive web content...and the content is actually desirable? 

You want me to pay for it? Make it worth my money.

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